“Marketing is what you do when your product is no good.” - Edwin Land
“Steve Jobs’s hero, Edwin Land, Polaroid’s visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid’s history, including the company’s iconic branding and marketing efforts.”
Adding Instant: The Story of Polaroid by Christopher Bonanos to my reading list.
This is a fine film.
Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company’s flagship product…
On this day, 65 years ago, the Land camera is demonstrated for the first time by its inventor, Edwin Land.
The camera, which became better known by the name of Land’s company, Polaroid, was the first so-called instant camera. Using developer and fixer contained in sacs with the film and photographic paper in a layered packet, the first Polaroid camera could produce a black-and-white photo in 60 seconds.
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